Unlike taking digital photography as a hobby, having passion and enthusiasm are not enough to build your digital photography business. Many people thought that they can turn their photography passion into money only to find that there are a lot of obstacles to clear in the business.
It is true that digital photography can be a fine work at home business. All you need is a PC and photo editing software. You can even start the business without a printer. You just send the edited pictures to the printing services and they will churn out the pictures for you. How about those customers who don't need printed pictures? You can just copied the pictures into DVD and collect your payment when you deliver the DVD.
So, you see, it is easy to make money with digital photography.
However, it is this ease in running the business that created a lot of competition. How can you stand out from the competitors besides slashing your price?
I expected that you already have proper photography skills when you are looking into starting your won digital photography business. So, I am not going to highlight the importance of having good photography skills before you start your business.
The first thing you need to have for your digital photography business is to have a plan. No business can survive if you don't have a plan. And looking at the fierce competition that is coming your way, it is only logical that you create a counter competition plan as well.
Now, you are dealing with people when you are in the digital photography business and when you are in people business, your level of service will determine the money you can earn with digital photography. Many people fail their business not because they didn't product good pictures. They fail because they provide bad service.
Many photographers promised to deliver the pictures but to fail to do so and your customers might forgive you for once. But if you fail to deliver the pictures by the next due date, your customers will be frustrated and start throwing words at you. Now, you might have a lot of works and delayed your delivery but your customers don't care about that. They will only think that you give them bad service and they might spread the words to not to book you for a job.
After that, you will need to market your business. There are a lot of affordable and effective marketing strategies you can find online. For starter, you can start advertising your service in the social networking websites. You can either buy ad space in the social networking site and announce your service in your status.
You can also take part in local photography competition (if your area has such event) to build your reputation. Of course you aim to win when you join the competition but so what if you didn't win? The most important thing is that you can see how other photographers produce their work and what the weaknesses in your pictures are. When you have rectified the problems in your pictures and build your reputation, your customers will start to look for your service.
Lastly, a digital photography business is like any business. You will have stress, budget problem, put in effort and sacrifice time to build your business. If you are unwilling to do necessary sacrifice, you probably have to think about entering the business.
Happy taking pictures,
Michael Wong. :-)
Wednesday, July 1, 2009
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